M&M'S | Candyman

TV & OLV

To celebrate M&M's 75th anniversary, we teamed up with 2 artists defining music today to reimagine the brand's former jingle - and Sammy Davis Jr.’s classic - The Candy Man.

 

The result was a new brand anthem connecting M&M’s past with its future: Candyman.

"Candyman" - Zedd ft. Aloe Black

Case Study Film

Case Study Board [Click to Magnify]

Accolades

Mashies - Shortlist - Best Brand/Influencer Partnership

Press

AdWeek

Creativity

Complex

Forbes

Billboard

Parade

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